China Snacks Food Market Size And Forecast Report 2024-2032

China Snacks Food Market

The China Snacks Food Market is expected to reach around US$196.3 billion by 2032, with a projected annual growth rate of 5.14% between 2024 and 2032. In 2023, the market was at US$125.0 billion.

Understanding the Top Three Chinese Snacking Trends

A. Chinese consumers love crispy and crunchy foods:

Chinese consumers have a preference for crispy and crunchy foods, with 59% believing that a crunchy texture is best for biscuits or crackers. Wafer biscuits, known for their distinct crispy texture, are gaining popularity, with 26% of Chinese consumers consuming more wafer biscuits compared to six months ago.

B. Satisfy Hunger:

When it comes to snacking, 77% of Chinese consumers reach for snacks primarily to satisfy hunger. This is higher than the reasons to satisfy hunger (59%), replenish energy during physical activity (57%), and obtain extra nourishment (53%). Among Chinese consumers aged 18-24, 82% eat snacks to satisfy cravings. Therefore, snacks should cater to customers’ desires, whether through appealing textures or irresistible sweet or salty flavors.

C. Healthy Snacks Growing:

Healthy snacking is on the rise, especially due to concerns related to COVID-19. FMCG Gurus reports that 91% of Chinese consumers want to improve their eating and drinking habits due to COVID-19. Additionally, 44% plan to increase their protein intake, and 59% are seeking functional or fortified foods and beverages containing extra ingredients like probiotics, vitamins, or protein. Protein-focused diets can also encourage physical activity, as 70% of Chinese consumers intend to increase their exercise after COVID-19.

Related Report:

Frozen Vegetables Market

India Spice Market

Global Flour Market

Driving Factors for Growth in the China Snack Food Market

Packaging and Convenience:

In the snack food industry, convenient packaging is crucial, particularly due to the increasing prevalence of busy lifestyles. Single-serving and resealable packaging options provide easy access and portion control for on-the-go consumers. These packaging choices appeal to health-conscious consumers as they enhance portability while maintaining freshness. Companies that innovate with user-friendly packaging are more likely to attract attention and increase sales as consumers increasingly prioritize convenience.

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