The Global Digital Signage Market size is valued at around USD 24.8 billion in 2024 & is estimated to grow at a CAGR of around 8.2% during the forecast period, i.e., 2024-30.
Key Findings of the Study: Digital Signage Market
Global Digital Signage Market Opportunity: Integration of AI & Data Analytics Offering Lucrative Opportunities
Infusing AI and Data Analytics into digital signage can transform the digital signage industry. By utilizing AI and data analytics, businesses can draw valuable insights from customer data collected through digital signage such as most engaging content, customer preferences, trends, and others. These can enable companies to fine-tune marketing strategies, it will enhance customer experience, and increase engagement.
Moreover, AI is efficient in identifying trends and patterns, it can be used to suggest new products to customers based on historical purchases and preferences. AI and data analytics can also be used to measure signage performance.
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Scope of the Report and Digital Signage Market Segmentation
By Type
-Indoor
–Digital Displays
–Interactive Displays or Screens
–Kiosks
–Video Wall
–Digital Posters
-Outdoor
–Digital Billboard
–Digital Displays
–Digital Posters
–Others
By Components
-Hardware
–Displays
—LCD
—LED
—OLED
—QLED
-Software
-Services
–Installation & Maintenance
–Content Management
–Technical Support & Training
–Others
By Resolution
-1280p*720p (HD)
-1920p*1080p (Full HD)
-3840p*2160p (Ultra HD, 4K)
-7680p*4320p (8K)
- Full HD or FHD display segment is the most commonly used screen resolution in the signage market.
By Brightness
-Upto 500 nits
-500-1500 nits
-Above 5000 nits
By Display Size
-Upto 32 Inches
-33 to 52 Inches
-Above 52 Inches
By End User
-Manufacturing
-Food & Beverages
-Retail
-Education
-Hospitality
-Healthcare
-Logistics & Transportation
-Fitness, Leisure & Culture
-Event Management
-Commercial Real Estate
-Others
Top leading companies in the Digital Signage Market includes:
Samsung Electronics,Panasonic Corporation,LG Electronics,Sony Corporation,NEC Corporation,Daktronics,SNA Displays,Unilumin,Planer Systems Inc.,CE Labs,Leyard,Viewsonic,Aopen,Philips,Barco,andothers
Digital Signage Market Development
- 2024: LG is introducing its advanced Anti-Discolouration technology for outdoor digital signage. Verified by respected standards and testing organization, UL Solutions, LG’s new tech helps prevent ‘screen-yellowing,’ a common issue for outdoor digital signage products caused by prolonged exposure to sunlight.
- 2024: ViewSonic announces 92-inch, 5K, Ultra-Wide Commercial Display Optimized for Microsoft Teams Rooms and Digital Signage. The CDE92UW is engineered for simplicity and performance; to ensure continuous 24/7 operation for enhanced messaging and communication.
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Geographical analysis:
North America
South America
Europe
The Middle East & Africa
Asia-Pacific
- North America is dominating the Global Digital Signage Market.
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