The Global Kefir Market size was valued at USD 2.03 billion in 2023 & is expected to reach USD 3.45 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 6.15% during the forecast period, i.e., 2024-30.
Key Findings of the Study: Kefir Market
Global Kefir Market Opportunity: Rising Lactose Intolerance Population to Provide New Opportunity
Kefir sales are expected to rise in the coming years due to the growing prevalence of lactose intolerance and dairy allergies among the population. This is expected to significantly drive the demand for non-dairy substitutes, including coconut, soy, and almond milk-based kefirs. In 2022, Kefir Lab expanded its product line by introducing Coconut Milk Kefir and Coconut Milk Kefir Shots. This shift opened new market opportunities and expanded accessibility to kefir products for individuals who cannot consume traditional dairy.
Also, among the global population, countries like South Korea, Yemen, Vietnam, Oman, Iraq, Taiwan, China, South Africa, Egypt, Italy, and Japan have the highest percentage of lactose-intolerant populations, thus contributing to the market growth.
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Scope of the Report and Kefir Market Segmentation
By Form
-Organic Kefir
-Conventional Kefir
- The Organic category is expected to hold a major share of the Kefir Market, backed by the robust popularity of organic products.
By Product Type
-Milk Kefir
–Dairy-based
–Non-dairy-based (Coconut Kefir, Flax Kefir, etc.)
-Water Kefir
By Flavor
-Flavored Kefir
-Non-flavored/Regular Kefir
By Sales Channel
-Online Retail Stores
-Offline Retail Stores
–Supermarkets/Hypermarkets
–Convenience Stores
–Specialty Stores
Top leading companies in the Kefir Market includes:
Lifeway Foods, Inc., The Hain Celestial Group, Inc. (The Greek Gods), Nestlé S.A, Danone S.A, Green Valley Creamery, Maple Hill Creamery, LLC, Emmi AG (Redwood Hill Farm & Creamery), Biotiful Gut Health, Evolve Kefir, Babushka Kefir, Fresh Made Dairy, Liberte Les Produits De Marque Inc., Valio Ltd., Nourish Kefir, Courtyard Farms and Others
Kefir Market Development
- 2023: Lifeway Foods, Inc. introduced new flavors to the Kefir line of fermented probiotic products. The product selection features a range of kefir flavors, such as Guava Low-fat Kefir, Organic Strawberry Banana Whole Milk Kefir, and Organic Black Cherry Kefir.
- 2023: Biotiful Gut Health announced the introduction of a new Kids Kefir product line, showcasing its ongoing commitment to meeting gut health requirements.
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Geographical analysis:
North America: US, Canada, Mexico
Europe: Germany, The UK, France, Spain, Italy, Rest of Europe
Asia-Pacific: China, India, Japan, South Korea, Australia, Rest of Asia-Pacific
South America: Brazil, Argentina, Rest of South America
Middle East & Africa: UAE, Saudi Arabia, South Africa, Rest of MEA
- Europe held a significant market share in the Global Kefir Market, thanks to the surge in demand for probiotic foods and beverages.
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