Saudi Arabia Outbound Tourism Market Outlook and Growth Analysis
The Saudi Arabia Outbound Tourism Market Market is forecasted to reach USD 25.49 billion by 2027, fueled by a rising number of Saudi tourists, especially young travelers, seeking international experiences. With an expected CAGR of 15.28% from 2021 to 2027, outbound tourism in Saudi Arabia is set to grow rapidly, as tourists explore destinations for holidays, business, visiting friends and relatives (VFR), and studies. Additionally, there’s a marked increase in interest in nature-based, sustainable, and off-season travel, offering new opportunities for growth in the market.
Key Growth Drivers in Saudi Arabia Outbound Tourism
1. Increasing Demand for Diverse Travel Experiences
As Saudi travelers expand their destination choices, interest is growing in visiting regions outside the Middle East. Popular destinations include the United Arab Emirates, Turkey, Switzerland, the United States, and the United Kingdom. The rise in disposable income and a strong desire for new experiences make these areas appealing, providing significant commercial prospects for tourism operators.
2. Growing Interest in Sustainable and Off-Season Tourism
Saudi travelers increasingly prioritize sustainability, choosing eco-friendly, nature-based activities, and off-peak seasons to avoid crowds. This trend aligns with global interest in sustainable tourism and has led to a greater variety of travel packages that cater to environmentally conscious tourists.
Key Destinations for Saudi Tourists
The top countries for Saudi outbound tourism include:
- United Arab Emirates: A top destination due to cultural proximity, ease of travel, and luxurious accommodations.
- Switzerland: Attracts tourists with its scenic landscapes and winter sports, favored by high-net-worth individuals.
- Turkey and Malaysia: These countries appeal due to cultural similarities and affordability.
- United States and United Kingdom: Increasingly popular among younger tourists and students pursuing international education and adventure.
Impact of COVID-19 on Saudi Outbound Tourism
The pandemic led to a sharp decline in outbound tourism from Saudi Arabia in 2020. Strict lockdowns and travel restrictions, especially during April and May, reduced travel to historic lows. Although travel resumed in mid-2021 due to higher vaccination rates and eased restrictions, the sector is still recovering. By 2021, outbound tourism market revenue was recorded at USD 10.86 billion, indicating a steady recovery path for the sector.
Saudi Outbound Tourism by Purpose
Renub Research segments Saudi outbound tourism into key visit purposes:
- Holiday Travel: The largest segment, driven by demand for diverse international holiday experiences.
- Business Travel: Remains significant, with Saudi professionals engaging in overseas trade and industry events.
- Visiting Friends and Relatives (VFR): Family ties across borders make VFR an important sector in outbound travel.
- Education: Growing numbers of students pursue international studies in countries such as the U.S. and the U.K.
- Other Purposes: Includes medical tourism and religious pilgrimage outside of Mecca and Medina.
Strategic Market Analysis and Opportunities
- New Destinations and Travel Packages: With younger Saudi travelers exploring international bucket-list destinations, travel agencies are well-positioned to offer curated packages tailored to new and adventurous locations.
- Health and Wellness Tourism: Destinations offering wellness retreats, medical tourism, and nature experiences are in demand among health-conscious Saudi tourists.
- Premiumization of Travel: The increasing preference for high-quality experiences and luxury accommodations provides opportunities for upscale services, especially in top European and Asian destinations.
United States Outbound Tourism Market
Saudi Arabia Outbound Tourism Market
Conclusion
The Saudi Arabia outbound tourism market is evolving with shifts toward sustainable travel, off-season tourism, and unique cultural experiences. As travel confidence rebounds post-COVID-19, the market is expected to see strong growth through 2027, driven by increasing consumer demand for diverse and customized travel options.
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