United States Cheese Market Analysis
The United States Cheese Market was valued at US$38.24 billion in 2023 and is projected to exceed US$48.52 billion by 2030, growing at a CAGR of 3.46% from 2024 to 2030, according to Renub Research.
Cheese is a traditional food cherished for its flavor, richness, and satisfying qualities. Its origins trace back to early agricultural societies when sheep and goats were domesticated for their milk. Cheese-making has evolved globally, utilizing various types of milk and additives like acid or salt to create unique flavors and textures. As a nutrient-dense dairy product, cheese provides essential minerals, fats, and protein. Certain hard cheeses, such as aged cheddar and Parmigiano-Reggiano, do not require refrigeration, making them ideal for travel and storage. Additionally, cheese typically contains less lactose than milk, making it more tolerable for some individuals.
According to the USDA’s Economic Research Service, the average American consumed 40.14 pounds of cheese in 2022, marking the first time annual per capita consumption exceeded 40 pounds. The survey indicated that mozzarella was the most consumed cheese, at 12.55 pounds per person, followed closely by cheddar at 11.37 pounds.
Growth Opportunities in the United States Cheese Market
Increased Use of Cheese in Ready-to-Eat Foods
Cheese’s universal appeal and nutritional benefits make it a popular ingredient in various ready-to-eat meals, including pizza, salads, sandwiches, casseroles, and classic comfort foods like mac and cheese. It enhances the taste, texture, aroma, and color of dishes, contributing to a balanced diet rich in fat, protein, calcium, phosphorus, potassium, and vitamin B12. The rising demand for cheese in ready-to-eat meals is a key driver for the U.S. cheese market.
The 2023 Supermarket News Fresh Food Trends Survey revealed that over 50% of participants planned to expand their selection of ready-to-eat foods in the coming year. In November 2023, Burger King began testing its new Breakfast Grill’wich Sandwich, featuring a flame-grilled flatbread filled with eggs, American cheese, and a choice of meat (bacon, sausage, or Black Forest ham).
Expansion of Culinary Options
Cheese serves as a versatile ingredient that bridges various culinary traditions. For instance, chefs may blend Mexican spices into cheese dips or incorporate Asian elements like soy sauce and ginger into cheese sauces. This fusion introduces cheese lovers to exciting flavor profiles, fueling the cheese industry’s growth in the U.S.
In July 2023, Taco Bell launched the Grilled Cheese Dipping Taco, inspired by the Mexican dish quesabirria, featuring grilled beef folded into a tortilla with melted cheese and served with broth for dipping.
Growth in Demand for Plant-Based Cheese
There is a growing consumer shift towards plant-based diets for ethical, environmental, and health reasons, which is also propelling the U.S. cheese market. Plant-based cheeses are created from plant proteins through processes like tissue disruption or fractionation. These alternatives are often considered healthier for the environment and animal welfare compared to traditional cheeses.
According to Gallup’s latest Consumption Habits survey, 1% of Americans identify as vegans, and 4% as vegetarians. In May 2023, South Korean food tech company Armored Fresh began selling its plant-based cheese directly to consumers on Amazon and its website in the U.S., having secured over 150 sales accounts since its launch.
United States Cheese Market News
Leading companies in the U.S. cheese market include Savencia Fromage & Dairy, Arla Foods amba, Land O’ Lakes, Saputo Inc., The Kraft Heinz Company, Glanbia Plc, and Royal Friesland Campina N.V.
- Land O’ Lakes:
- In June 2022, the company launched a new cheese line in Wisconsin, making Land O’Lakes® Shredded Cheese available for the first time in the state’s dairy case cheese aisle.
- In November 2021, Land O’Lakes introduced twelve new cheese products, including chunk, snack, and shredded varieties.
- Saputo Inc.:
- In January 2024, Saputo USA teased future additions to its Italian cheese range following the success of its Parmigiano Reggiano and Grana Padano cheeses.
- In December 2023, two new products were introduced under the Montchevre and Frigo Cheese Heads brands, including Thai Sweet Chili Topped Goat Cheese and a new line of whole milk string cheese.
- In August 2022, Saputo announced new products under the Montchevre brand, including Topped Goat Cheeses and a Hibiscus Berry Goat Cheese log.
- In June 2022, Saputo Dairy USA launched Vitalite, a new plant-based, vegan-certified cheese brand.
- Arla Foods amba:
- In November 2023, The Kraft Heinz Not Company LLC introduced the first-ever plant-based KRAFT Mac & Cheese in the U.S.
- In November 2021, Kraft Heinz announced the sale of its Natural, Grate, Cultured, and Specialty cheese divisions to a Groupe Lactalis U.S. affiliate.
- Royal Friesland Campina N.V.:
- In January 2023, FrieslandCampina showcased its diverse cheese brands at The Winter Fancy Food Show in Las Vegas.
- In February 2023, Royal Hollandia introduced premium cheese wedges, including Black Garlic Gouda and Walnut Gouda.
- Savencia Fromage & Dairy:
- In August 2020, Savencia Cheese USA launched CheeseLoverShop.com, an online store featuring a wide selection of domestic and imported cheeses.
Type – United States Cheese Market breakup from 2 viewpoints:
1. Animal-Based
2. Plant–Based
Products – United States Cheese Market breakup from 6 viewpoints:
1. Mozzerella
2. Cheddar
3. Parmesan
4. Ricotta
5. Cream Cheese
6. Others
Distribution Channel – United States Cheese Market breakup from 4 viewpoints:
1. Hypermarket/Supermarket
2. Convenience Stores
3. Online
4. Others
All companies have been covered from 3 viewpoints:
• Overview
• Recent Development
• Revenue
Company Analysis:
1. Land O’ Lakes
2. Saputo Inc.
3. Arla Foods amba
4. The Kraft Heinz Company
5. Royal Friesland Campina N.V.
6. Glanbia Plc,
7. Savencia Fromage & Dairy
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