Diamonds, as we know, have been called ‘a girl’s best friend’ or ” a diamond is forever,” but we don’t really see it now. Have you ever wondered who and why people associated diamonds with being a girl’s best friend or called them something that lasts forever? Was it really a girl’s best friend, or was it just a clever marketing trick?
During the 1940s, to encourage people to opt for diamonds and ditch the other stones, the phrase was made up. It was a part of the marketing campaign, and it was at the same time that people came up with the 4 Cs that you look for when buying a diamond. The 4 Cs refer to clarity, color, cut, and carat.
Clever, isn’t it? How a simple line can affect people’s minds and make diamonds the staple stone to be chosen for any engagement ring or as a special piece of jewelry
What Made Diamonds So Desirable?
A diamond caught your eye recently? What’s there not to desire? A stone that speaks elegance and finesse is something that everyone would want to wear. The tempting clear color and sharp, detailed cuts make the stone nothing but magnificent.
Diamonds were rare in the beginning and expensive too; in order to sell more of this precious stone, all kinds of marketing strategies and campaigns were used. The audience that was most influenced by the campaign was young couples. The fact that they thought that the perfect way to give meaning to their love or seal their love was by buying a diamond, since “a diamond is forever”.
Since then, every time you think of an engagement ring, you think of nothing but a classic diamond ring or band. It’s like a default setting promoted since ancient times to think of only a diamond as a symbol of love and togetherness.
Diamonds vs Colored Gemstones
By far, you know what made diamonds so popular and why they have been preferred more than any other gemstone. But what if we told you that there are better options available than a diamond and at a better price? Yes, we said that right, and we are talking about the new trend of colored gemstones like Turquoise, Doublet, Pearl, Labradorite, and Opal gemstone.
Colored gemstones are the new ‘forever’. We refer to a wide range of distinctive and uncommon gemstones when we say “colored gemstones.” You must be wondering what is so unique about colored gemstones when you can get colored diamonds too. Well, when we talk about colored gemstones, we are talking about a very limited variety of options to choose from. Colored diamonds still have a limited variety.
Why Choose a Colored Gemstone?
Well, answer honestly: Are you not tired of seeing diamonds everywhere? Do you not think that a change is good? Do you not want a better alternative at a better price? Choosing colored gemstones is like ditching the cliches and choosing something that is unique and currently in trend.
Colored gemstones give you a lot of variety at a much better price unlike diamonds. You also can see some stones such as Opal Stone, Pearl Stone, Amethyst stone and Labradorite.
What Do You Look for When You Pick Up a Stone?
The main factors that you look for when picking a stone are durability, formation, cost, color, etc. A colored gemstone checks all the boxes when it comes to durability, formation, cost, color, and sustainability.
To make up your mind about colored gemstones, you can refer to many brands that sell wholesale gemstones online. They will have a lot of variety to offer you, and since they are wholesale sellers, you can get a price idea too.
Conclusion
So, by far, in the war of deciding what is a better choice, colored gemstones or diamonds, we know that our heads were tilted towards colored gemstones. They are better, cheaper, durable, trendy, and whatnot. Any day, we would like to replace a diamond with a unique and rare colored gemstone. Diamonds are not that rare anyway, but some colored gemstones are. Why not build a collection of them instead of spending more than half of your savings on a single piece of diamond? Choose wisely!
